‘Suta’ launches its new store in Hyderabad

~ The much-adored artisanal lifestyle brand is all set to open its doors to the city, celebrating heirloom crafts, innovative boldness and sophisticated simplicity ~
Hyderabad, 10th April 2022:   Suta, one of India’s fastest-growing artisanal brands, is all set to mark its footprints in the city of pearls- Hyderabad, bringing ethically-made Indian clothing to the city. Located in the posh Jubilee Hills precinct, the newly launched store will be a one-stop destination for Hyderabad’s shoppers’ apparel and lifestyle needs. 

Hyderabad has a special connection with Suta – this city has been one of the most frequently requested destinations for Suta Bazaar, Suta’s traveling exhibition, and the brand’s products have been enthusiastically received in this city. Co-founders Sujata and Taniya Biswas are also partial to the city’s historic charm and its artisan clusters, which they are eager to explore further.  

“Hyderabad holds a special place in our hearts as one of our most beloved cities. Its rich history, vibrant culture, delectable cuisine, and warm people have always left us in awe. The immense love and support shown by our customers here towards our brand, products, and story made it an easy choice to set up our store in this city”, says Sujata.
“Nestled in the heart of the Telugu film industry and surrounded by picturesque neighborhoods, this area exudes a timeless charm - much like Suta. Our aim is to provide customers with an authentic Suta experience and also broaden our reach to newer, more diverse audiences.” shares Taniya.

Spread over 1,766 sq. ft., the store has been designed to offer an expansive but also intimate and immersive shopping experience. The design is undeniably Suta, understated, sensitive, timeless and elegant, and the location has been chosen keeping in mind given its upmarket and glamorous vibe, and easy accessibility. The store’s décor and theme are also deeply intertwined with the cultural roots of  the city-  exquisitely carved wooden frames, glimpses of Kadapa stone, and a deep love and respect for artisans scenting our sarees, blouses, menswear, home décor and accessories. In the store you’ll find a deep admiration for India’s artisanal heritage, a space that is intimate but spacious, cozy niches and mirrored walls that are functional but undeniably beautiful, and above all, a store that is undeniably Suta.

The brand Suta is a contemporary design house that specializes in creating a range of attire that blend traditional handicrafts with a fresh design perspective. Adorned by numerous celebrities, including Madhuri Dixit, Vidya Balan, Kangana Ranaut, Mithila Palkar, Komal Pandey and more, Suta’s crafted inspirations are hailed for their bold designs, elegant aesthetics and ease of wear. 
Store address: Suta, 1st Floor, Shreshta Primus Building, Pillar No. 1629, above IDFC Bank, Jubilee Hills Road No. 36, Hyderabad – 500033

About Suta:
Founded in 2016, the brand Suta is a contemporary design house that creates a range of attire including one-of-a-kind sarees, blouses, men's and women’s wear, accessories, and home décor. Their products fuse traditional crafts with innovative design. Founders Sujata and Taniya always had a special fondness for the countless and varied forms of handicrafts that each corner of India is home to. Even after spending many years in the corporate world, their passion never abated. From working with a single weaver and only two employees in 2016, Suta has grown to working with 17,000+ weavers across the country. The brand takes efforts to personally connect with the weavers, understand their pain-points and work closely with them to launch new collections. Over the years, Suta has become the brand of choice for celebrities from all walks of life – leading names such as Madhuri Dixit, Vidya Balan, Taapasee Pannu, Manjri Varde, Shefali Shah, Raima Sen, Arya Badai and Amruta Khanvilkar, among others, have been spotted proudly sporting Suta sarees and blouses, both on and off the screen. The brand has been featured in leading publications, such as Indian Express, Business World, The Better India, Moneycontrol and Telegraph, while also being recognised by government bodies with awards such as the IEDRA for our continual efforts towards preserving our country’s artisanal heritage and offering a steady source of employment for weavers. 

Suta now encompasses multiple locations – an office, store and warehouse in Mumbai, the brand’s flagship store in Bengaluru, a store and an office in Kolkata, two factories in West Bengal and an office in Jharkhand. To further the cause of ethical consumption, they’ve introduced Suta Garage (an initiative for customers to purchase items with minor defects at discounted prices) and Relove Suta (a thrift-based initiative, where customers can sell their preloved Suta items via the website)