Heartfelt Thanks to producer Chadalavada Srinivasa Rao garu, who is producing ten films with a budget of ₹30 crore for TFDA: Telugu Film Directors Association (TFDA) President V. N. Aditya

Renowned producer Chadalavada Srinivasa Rao is set to produce ten films with a total budget of ₹30 crore under the banner of the Telugu Film Directors Association (TFDA). In this regard, TFDA held a media conference on Monday. The event was attended by chief guest Chadalavada Srinivasa Rao. Association President V. N. Aditya, Treasurer Sai Rajesh, Vice President Samudra, and noted directors Naveen Medaram, Ajay Kumar, and Prasanna Kumar, among others, were present and spoke at the event.

V. N. Aditya said: “Our committee has been newly elected. We are focusing on education, healthcare, and employment. On the occasion of Ugadi, Chadalavada Srinivasa Rao garu shared a great idea with us. Directors can survive only if there are producers. Even talented individuals struggle to obtain union membership. Chadalavada Srinivasa Rao garu is producing ten films with ₹30 crore under his banner, giving a great opportunity to members of our association. Through this, not just ten directors, but around 100 to 150 assistant directors will also get opportunities. We are forming a committee for these films, with senior directors like Ajay Kumar and Prasanna Kumar playing key roles. We are filtering story ideas and bound scripts submitted by our members, and the committee is already at work. Giving even one person an opportunity is not a small thing, but he is providing chances to many at once. He also said that if profits come, they will be given to the union. This is not just an opportunity for us, it is a blessing. Our heartfelt gratitude to him.”

Sai Rajesh said: “It is a matter of pride to serve as the Treasurer of TFDA. We won the elections with the slogan of education, healthcare, and employment. We have always been thinking about how to create employment. On Ugadi, Chadalavada Srinivasa Rao garu appeared like a blessing to us. He announced that he would produce ten films with ₹30 crore and even give the profits to the union. With this opportunity, we promise to introduce many new technicians and fresh talent to the industry and generate profits as well. We are selecting the best stories. Under the direction of Prasanna garu, we will manage production control. We will make the best use of this opportunity and deliver good films.”

Chadalavada Srinivasa Rao said: “The media has supported me for many years. I do not like publicizing myself like this, but V. N. Aditya garu insisted that I make this announcement personally. Even if I do not earn money in the film industry, serving the art gives me complete happiness and good health. I have made many films with great personalities like ANR garu and Shobhan Babu garu. Ajay is like a family member to me. He made the film ‘Jeevitha Khaidi’ for me with a budget of ₹75 lakhs, which earned me a share of ₹7 crore at that time. Back then, I used to complete each film in 30 to 40 days. I prefer the film industry of those days over the present one. Heroes like Shobhan Babu garu and ANR garu were very supportive. Today, everything has increased in the industry, but the number of theatres has decreased. Even capable producers and directors are getting fewer opportunities. That is why I decided to support directors. I want to make great films with strong values, good stories, and commercial appeal. We must make quality films with discipline—shooting should begin at exactly 7 AM. If good films help heroes, artists, and directors sustain themselves in the industry, that is enough for me.”

Director Ajay Kumar said: “Such a decision and such a great initiative may not have happened anywhere in the world before. After making ‘Jeevitha Khaidi’ with Chadalavada Srinivasa Rao garu, I became like a life member of his family. I was a key disciple of Kodandarami Reddy garu. In those days, we used to complete films in 30 to 40 days with discipline. Now such conditions do not exist. Today, directors themselves are deciding budgets, but back then we had no involvement in financial matters. If the script is right, the budget will naturally stay within limits. This noble thought of Chadalavada Srinivasa Rao garu has become a blessing for many.”

Prasanna Kumar said: “During the COVID period, Chadalavada Srinivasa Rao garu directly provided financial help to many producers, film workers, and laborers. He contributed crores to ensure that more than 4,000 families in Chitrapuri did not suffer. He also promised to provide 100 flats to journalist families. Everyone he supported won the Directors Association elections. After that, when association members met him, he offered ₹30 crore to make ten films. He is assuring full support to everyone. We must protect people like him, they will protect our industry.”

Director Samudra said: “After the elections, we went to meet Chadalavada Srinivasa Rao garu at his home. This is the blessing he gave us on Ugadi. He encouraged us to support newcomers. He told us to make ten films without worrying about losses, and that if profits come, 50% would go to TFDA. We will be careful about both budget and subject, and we promise to make all ten films successful.”

Naveen Medaram said: “I came here with the encouragement of Sai Rajesh garu. I made the series ‘90s Middle Class Melodies’ in 25 days with a budget of ₹2.5 crore. A director who worked with me made ‘Little Heart’ with the same budget. Being given ₹30 crore to make ten films is truly a great blessing. I hope everyone makes the best use of this opportunity.”